Add the reference, Koschmann, M. (2021, October 11). What is organizational communication? 2.0 [Video]. YouTube. https://www.youtube.com/watch?v=Jl116ud7T_U , to the following statement, Here is the video's transcript: 0:06 so what is organizational communication 0:08 and what are we doing when we study and 0:11 practice organizational communication we 0:13 can approach these questions from two 0:15 different perspectives first we can 0:17 think of organizational communication as 0:19 the communication that happens within 0:21 organizations all the communication 0:24 activity you'll see if you go to any 0:25 organization today writing memos sending 0:28 emails talking on the phone having 0:30 meetings and more meetings video 0:32 conferencing presentations and so on 0:35 i think this is usually what comes to 0:36 mind when most people initially think 0:39 about organizational communication 0:42 but let's go deeper let's explore an 0:44 alternative more sophisticated approach 0:46 of seeing organizations as communication 0:49 this can drastically change how we 0:50 understand interaction and 0:51 organizational life and it opens 0:53 exciting possibilities for research and 0:55 practice 0:57 first let's say a bit more about the 0:59 conventional approach communication 1:01 within organizations 1:04 this perspective sees organizations like 1:06 containers and