Adidas objective include producing top-line development that is much higher than the industry's norm, acquiring considerable market share in essential categories and marketplaces, enhancing profitability over time, and improving shareholder returns.

Based on the statement:

1. How Effective and efficient of Brand Credibility strategies achieve the adidas objectives. (150 - 200 word)

2. How Effective and efficient of Elevating the experience for their consumer strategies achieve the adidas objectives. (150 - 200 word)