Adopting an export strategy involves researching the potential foreign market and customer base. In this discussion, you will do some background research to render a more informed opinion regarding the steps to successful exporting. Review Chapter $16$ from your course text and the International Trade Administration's website $(2020)$ before preparing your response.

Scenario $($fictional$)$: You own a small U$.$S$.-$based cosmetics distributor that is newly verified by the Environmental Working Group $($EWG$),$ and you have decided to investigate export opportunities for your product. You are preparing a report about export possibilities to discuss the potential strategy with your senior management team.

After reviewing this information, discuss the following:

Describe four steps your firm would need to take to pursue exporting as an entry strategy into a foreign market.

Explain if exporting your product seems like a viable business strategy for your company, given your research.