Question: AdTech Innovations, Inc. ( ATI ) specializes in offering both traditional printed and digital advertising solutions for businesses. The company monitors its costs based on

AdTech Innovations, Inc. (ATI) specializes in offering both traditional printed and digital advertising solutions for businesses. The company monitors its costs based on the cost per column inch of printed ad space in print media in its business unit PrintPulse Promotions and the cost per minute of advertising time on their innovative digital platform, "AdStream."

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