Question: Advanced Marketing Inc. has a client (called Amber Construction & Tools Inc.) that is requesting services tocreate a new logo for their business. The client

Advanced Marketing Inc. has a client (called Amber Construction & Tools Inc.) that is requesting services tocreate a new logo for their business. The client has been using the name "Dynamite Drilling" for several years toadvertise their drilling services and products, including drilling machinery and tools. They want to have a logocreated using the Dynamite Drilling name. Advanced Marketing Inc. gets on their best design employees to helpDynamite Drilling with the design of their new logo. The employee creates a great new logo for Dynamite Drilling.What intellectual property rights does Amber Construction & Tools Inc. have in the name "Dynamite Drilling",and in the Dynamite Drilling logo (assuming that Advanced Marketing Inc. has assigned its rights in the logo toAmber Construction & Tools Inc.), and what are the characteristics of such intellectual property? What wouldAmber Construction & Tools Inc. need to do to ensure that they have the highest form of protection for theirintellectual property in the Dynamite Drilling name and logo

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