Advertising and Media Techniques Analysis

$-$ An ad$/$ads for a health$-$related product or service that may be fraudulent$/$examples of quackery. Product or service should currently exist, not be removed from the market.

$-$Use these headers: Description of Advertisement$/$Brochure$/$Product$,$ Intended Audience $\backslash$& Appeal, Advertisement$/$Brochure$/$Product Purpose $\backslash$& Objective$($s$),$ Suspicion of Quackery$/$Fraud $\backslash$& Description, Evidence of Doublespeak, Half$-$Truths, and other Promotional Techniques, Quackery$/$Fraud Victim Characteristics, and Response by Consumer. You can use more than one ad and are encouraged to include photos, videos, and links. Apply the concepts you learned in Butler.

Criteria

Description of the Advertisement$/$Brochure$/$Product:

Does the Analysis specifically describe the advertisement, brochure, or product, citing the sponsor or company that produces or markets it$?$ Does the Analysis include a picture$/$video and$/$or link the product and$/$or advertisement?

Intended Audience $\backslash$& Appeal:

Does the Analysis clearly describe the intended audience of the advertisement, brochure, or product, explaining explicitly why it might be appealing to this particular audience?

Advertisement$/$Brochure$/$Product Purpose $\backslash$& Objective$($s$)$:

Does the Analysis describe the advertisement, brochure, or product's purpose $($the overall reason it was produced$)$ as well as the specific and measurable actions it hopes to accomplish $($what consumers should do or be able to do after reading$/$viewing$/$using the product$)?$

Suspicion of Quackery$/$Fraud $\backslash$& Description: Does the Analysis cite the specific reason$($s$)$ for suspicion of quackery or fraud $($what seems too good to be true, scientifically skewed, unbelievable, etc.$)?$ Does the Analysis use support from Butler to support the suspicion?

Evidence of Doublespeak, Half$-$Truths, and other Promotional Techniques:

Does the Analysis clearly identify evidence of doublespeak, half$-$truths, and$/$or other promotional language in the advertisement, brochure, or product and sustain this identification with support from Butler?

Quackery$/$Fraud Victim Characteristics: Does the Analysis identify and describe the types of consumer characteristics $($lack of suspicion, desperation, alienation, belief in magic, overconfidence, etc.$)$ that may lead them to fall victim to the type of quackery$/$fraud that this advertisement, brochure, or product uses? Response by Consumer:

Does the Analysis clearly describe and discuss different options the consumer may have to combat the quackery$/$fraud encountered as a result of this advertisement, brochure, or product $($contact the FDA, the FCC$,$ the US Postal Service, or other consumer protection agencies, etc.$)?$

Adherence to APA Style:

Is the Analysis formatted according to the latest APA style guide including, but not limited to: the cover page, parenthetical citations, page formatting $($font$,$ spacing, etc.$)$ and the reference page?