Advertising and Public Relations

Post your responses by starting a "New conversation"

All the questions listed below are interrelated. Each student will answer 2 of these questions. No more than 10 students for each question. Additionally you must read other students responses and post your comments on at least 2 of them.

Reserve the two questions you plan to answer. Post your response one Question while preparing the answer to the second question.

Questions

1. Marketing communications mix generally includes multiple programs that were discussed in chapter one. Identify the marketing communications mix that was incorporated in Denny's case?
2. In Dennys case super bowl advertising generated plenty of publicity before during and after the game. Advertising message and creativity was being discussed in the newspapers, television stations and social media. Do you believe Dennys Management planned for such publicity or did it just happen? Explain. (Reminder: Publicity is generated due to public relations activities discussed in chapter 13).
3. Dennys had more than 1500 restaurants in the United States. What basic message should the management have delivered to the franchisees owning the Dannys Restaurants? Why was communication with franchisees necessary? (use your imagination).
4. A couple of years ago, Dannys Restaurant spend $5 million dollars in advertising during the Super Bowl games (For your info Dennys situation is discussed in the first paragraph on page 340). What were the indicators that the program was successful? Prepare a list.