Advertising can reduce economic efficiency when it increases entry barriers to entry of new firms in...
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Advertising can reduce economic efficiency when it increases entry barriers to entry of new firms in the industry, and leads to greater market power for incumbent firms. increases consumer awareness of substitute products. reduces brand loyalty. enables firms to achieve substantial economies of scale. Advertising can reduce economic efficiency when it increases entry barriers to entry of new firms in the industry, and leads to greater market power for incumbent firms. increases consumer awareness of substitute products. reduces brand loyalty. enables firms to achieve substantial economies of scale.
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