Question: Advertising objectives should be set by the specialists - the creative people at the advertising agency. be specific, but not as specific as the objectives

Advertising objectives should
be set by the specialists-the creative people at the advertising agency.
be specific, but not as specific as the objectives for the personal selling effort.
determine the kinds of advertising needed.
be more specific for institutional advertising than for direct type competitive advertising.
be quite general so that ads will appeal to the largest possible audience.
Advertising objectives should be set by the specialists-the creative people at

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