Question: Advertising objectives should Multiple Choice be quite general so that ads will appeal to the largest possible audience. be set by the specialists - the

Advertising objectives should
Multiple Choice
be quite general so that ads will appeal to the largest possible audience.
be set by the specialists-the creative people at the advertising agency.
be more specific for institutional advertising than for direct type competitive advertising.
be specific, but not as specific as the objectives for the personal selling effort.
determine the kinds of advertising needed.
Advertising objectives should Multiple Choice be quite general so that ads

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