Advertising Objectives ( State 1 ) : Advertising Objectives can be in three groups: awareness or perception,
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Question:
Advertising Objectives State : Advertising Objectives can be in three groups: awareness or
perception, education or persuasion state which you would like to use.
Media Objectives State
Planning
For the planning section, you need to choose different vehicles. You can choose any medium
tv radio, magazines, newspaper, outdoors, internet but it should reflect your target audience,
category, and marketing aim.
Creative Strategy
Explain the details briefly; it should be an explanation you do not have to design an
outline. Use the slides of the importance of creative advertisements.
Media Strategy: You need to state which vehicle and strategy are going to be used to maintain
your goals. Please find an example below.
Recommended Vehicles
Campaign Period TimingLength
State for each vehicle.
State if you use double spotting, roadblocking
Prepare a char for the timing. See the example below.Based on a brand's marketingPR goals, prepare a month media plan that will be
reduced to the scope of advertising and media goals. Your total marketing budget is
$ You can create your own brand or use an existing brand in your Project.
Please find the areas that you should mention in your Project.
Campaign Name
BrandCompany name:
Company Background and Situational Analysis:
Company details should be listed
Company background
Category information
Situation Analyses
Target Audience Details
Analyze the Competitors Who are the competitors, evaluate them in terms of budget,
media selection, timing, their target audience
SWOT Analysis of the company
Objectives
MarketingPR Objectives State : State your main aim for the product.
Related Book For
Understandable Statistics Concepts And Methods
ISBN: 9781337119917
12th Edition
Authors: Charles Henry Brase, Corrinne Pellillo Brase
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