Advertising Objectives $($State $1)$: Advertising Objectives can be in three groups: awareness or

perception, education or persuasion $-$ state which you would like to use.

Media Objectives $($State $3)$

Planning $(70\%)$

For the planning section, you need to choose $3$ different vehicles. You can choose any medium

$($tv$,$ radio, magazines, newspaper, outdoors, internet$),$ but it should reflect your target audience,

category, and marketing aim.

Creative Strategy

Explain the details briefly; it should be an explanation you do not have to design an

outline. Use the slides of the importance of creative advertisements.

Media Strategy: You need to state which vehicle and strategy are going to be used to maintain

your goals. Please find an example below.

Recommended Vehicles

Campaign Period $($Timing$/$Length$)$

State for each vehicle.

State if you use double spotting, roadblocking

Prepare a char for the timing. See the example below.Based on a brand's marketing$/$PR goals, prepare a $6-$month media plan that will be

reduced to the scope of advertising and media goals. Your total marketing budget is

$6,000,000$$$.$ You can create your own brand or use an existing brand in your Project.

Please find the areas that you should mention in your Project.

Campaign Name

Brand$/$Company name:

Company Background and Situational Analysis: $(20\%)$

Company details should be listed

Company background

Category information

Situation Analyses

Target Audience Details

Analyze the Competitors $($Who are the competitors, evaluate them in terms of budget,

media selection, timing, their target audience$)$

SWOT Analysis of the company

Objectives $(10\%)$

Marketing$/$PR Objectives $($State $1)$: State your main aim for the product.