Advertising Scope (4) Saved Help Save & Exit Submit 1 Agencies: Types and Personnel 10 points Advertising agencies create positions and organize themselves in order to accomplish their objectives. Knowing what the individuals who work in the ad business do is important for you as you develop your own skills and plan for a future in advertising. Advertisers are companies that use or plan to use advertising and other IMC tools to accomplish their marketing objectives. Advertising agencies are the organizations that specialize in planning, designing, creating, and executing ad campaigns. Skipped Match the client need to the type of agency/agency person responsible. eBook Print 2 National Independent Full- Service Agency/Account Manager International Agencies/Research and Account Planning 3 Local Independent Full-Service Agency/Media Planner Business-to- Business Agency/Production Department In-House Agency/Creative Director References 10 points Match each of the options above to the items below. Skipced Bill needs to see someone about a design issue company the company's new ad. Fortunately, the ad department is a part of Bill's eBook Print Stan operates a retail store in a mid-sized town. He only advertises in his community. He wants to make sure his independent agency takes advantage of some special issues of the newspaper that are coming out in the next few weeks. References Susan is new at a large company that advertises everywhere in the United States. Her boss tells her there is a problem they need to discuss with their ad agency. Susan in unsure whom to call, until her boss identifies the one person who serves as a liaison between the agency and the client. Ellen makes purses that are sold in 50 countries around the world. She wants a deeper understanding of her consumers' motivations in each country. Her ad agency helps her to advertise everywhere Ellen's products are sold, and she knows she can find people who can help her in this agency department. Laura designs Ilower arrangements that she sells exclusively to holels for their lobbies. Her agency helps her design mail calalogs thal showcase hier arrangements. She recently mailed a new photo of her "Prestige" arrangement lo lhe agency and she wants to be sure the photo was included in the materials sent to the printer. She should call this department to be sure