Question: Advertsing Analytics 1 . Discuss the issues with the swim lane versus assist approach to tracking adverting effects. 2 . Explain how the analytics engine

Advertsing Analytics
1. Discuss the issues with the swim lane versus assist approach to tracking adverting effects.
2. Explain how the analytics engine works track the effects of stimuli producing consumer response?
3. According to the article Ads can interact to boost sales? Provide and example of how this could work in your industry?

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