Question: Affect, Behavior and Cognition are important factors in shaping how people feel about products. The relative importance of each factor depends on which of these

Affect, Behavior and Cognition are important factors in shaping how people feel about products. The relative importance of each factor depends on which of these factors leads things off in a given situation. Explain the sequence of steps in each hierarchy. How consumers process information under each hierarchy. Provide a brief account of situations in which each hierarchy is followed.

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