AFI Paper 3: Internal Analysis, ARC (Assets, Resources, Capabilities) and Sustainable Competitive Advantage (use the same firm/industry for AFI Paper 3 that you used in your earlier AFI Papers 1&2) [Dunkin Donuts]

Looking at your firm try to identify the most important, the most salient, ARC items possessed by your firm. These ARC items should be the source of a firms competitive advantage (if the firm has one).

Resource/Capability #1 [Enter a description of what you see to be your most important ARC item. Describe a specific instance of how this ARC item creates value and or reduces cost]

Resource/Capability #2 [Enter a description of what you see to be your second most important ARC item. Describe a specific instance of how this ARC item creates value and or reduces cost]

Resource/Capability #3 [Enter a description of what you see to be your third most important ARC item. Describe a specific instance of how this ARC item creates value and or reduces cost]

Analyze your three most salient resources / core competencies using the VRIO framework (below).

	Valuable	Rare	Inimitable	Organized	Advantage?
ARC #1	Yes/No and why	Yes/No and why	Yes/No and why	Yes/No and why	Advantage?
ARC #2	Yes/No and why	Yes/No and why	Yes/No and why	Yes/No and why	Advantage?
ARC #3	Yes/No and why	Yes/No and why	Yes/No and why	Yes/No and why	Advantage?