Question: after 2 0 1 0 , and having listened to customer complaints over the years, Warner Bros launced its streamlined logistics initiative and simplified pricing
after and having listened to customer complaints over the years, Warner Bros launced its streamlined logistics initiative and simplified pricing and promotion structure. Warner Bros redesigned the information and physical flows across business devisions so that customers had to deal with only one Warner Bros billing process. Optical discs, hard drives, satelitte links or the internet are the new ways of sharing the products of Warner Bros.
Illustrate the logistics map of Warner Bros to customers before the streamlined logistics initiative was implemented and explain possible frustrations faced by both Warner Bros and its customers.
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