After a $500-$unit production run and a substantial financial investment, Evelyn set up a multiple$-$city test market, in a Chicago mall and in an appliance store in New Jersey and several other retail stores in Florida. "It's such a novel idea," Evelyn added.

"People will notice it$,$ even if they don't buy it right away."

Which of these strategies should Evelyn use when she begins marketing her vacuum?

$$build a more intensive distribution system

$$build interest in the mass market

$$offer product extensions, service, and warranty

$$build product awareness among early adopters and users

$$stress brand differences and benefits