Question: After an extensive research process, a traveler has determined his next trip will be to Rome. What step in the consumer decision process does this
After an extensive research process, a traveler has determined his next trip will be to Rome. What step in the consumer decision process does this represent?
After an extensive research process, a traveler has determined his next trip will be to Rome. What step in the consumer decision process does this represent?
purchase decision
purchase behavior
information search
evaluation of alternatives
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