After analyzing Bike data, 1.What are two items associated each other? Mountain Bikes and finders 2.What is support of the first item (Antecedent)? How can you interpret the results? The first item (finders in this example) has 9.487% support, which implies that 9.487% of consumers buy finders. The rule support for mountain bikes and finders, on the other hand, is 4.13%. This indicates that 4.13% of customers buy mountain bikes and finders together. 3.What percent is the confidence of the first item (Antecedent)? How can you interpret the results? The level of certainty is 43.538%. This suggests that if a consumer buys finders, there is a 43.538% probability that the buyer will also buy a mountain bike. 4.What percent is the lift of the first item (Antecedent)? How can you interpret the results? The lift is 2.713%. This means customers who purchase finders are 2.713% more likely to purchase mountain bikes as well, compared to customers who do not purchase finders.