Question: After Bill and Beth purchased a leather couch from The Brick, the sales associate took them to see end tables, coffee tables, and lounge chairs
After Bill and Beth purchased a leather couch from The Brick, the sales associate took them to see end tables, coffee tables, and lounge chairs that complement their new couch. The sales associate engaged in:
Question 14 options:
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| transfer purchasing |
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| bait and switch |
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| cross-selling |
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| intradepartmental selling |
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| customer crossover |
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