1. After carefully reading the companion article (Don’t Buy the Wrong Marketing Tech), and after carefully reviewing the Weekly Think Video with Seth Godin (How to Get Your Ideas to Spread); provide an executive briefing to the firm’s senior management of the following:
   The importance of the firm’s marketing effort of being remarkable,
   1. The impact of data hoarding and the shiny new object syndrome, and
   2. Recommend a framework that could provide higher-quality results and would enhance the remarkability of the firm’s marketing efforts.
      There are several briefing note templates available online. While I do not advocate for any particular template, it is reasonable to suggest that each (in its own way) is based on the following format:
2. A summary of the major points of interest or concepts.
3. The benefits or value to the firm/brand of understanding each point of interest or concept.
4. A specific actionable recommendation or conclusion/takeaway.
5. The term briefly (or brief) suggests about 500 words per response.
   

Answer rating: 100% (QA)

The importance of the firms marketing effort of being remarkable Marketing strategy is the process of developing and implementing a longterm and forwardlooking strategy with a properly specified plan ... View the full answer