After deciding that accounting really is a soul-sucking profession (as you seem to recall being told...
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After deciding that accounting really is a soul-sucking profession (as you seem to recall being told by a brilliant professor you once had), you have switched into marketing, specializing in economic analysis and pricing. Your current employer, Mission Impossible Escape Room Adventures (MIERA), specializes in high-end multi-week escape-room-type adventures primarily conducted on very small luxury cruise ships. Your manager Chris, a Stanford MBA, has a brilliant idea: Price discrimination! Chris tells you that MEIRA plans to set up a (free) loyalty program for cruise-lovers to sign up for member-exclusive prices and services. Chris asks you, without realizing the double-entendre, to calculate the prices the company can charge for two different customer segments: Cruise-lovers (C) and non-Cruise-lovers (N). Chris gives you the following information (assume costs and prices are in thousands): Q = 40-P; QR = 40-4P; MC = $4 What do you tell Chris? Explain and justify your answer. After deciding that accounting really is a soul-sucking profession (as you seem to recall being told by a brilliant professor you once had), you have switched into marketing, specializing in economic analysis and pricing. Your current employer, Mission Impossible Escape Room Adventures (MIERA), specializes in high-end multi-week escape-room-type adventures primarily conducted on very small luxury cruise ships. Your manager Chris, a Stanford MBA, has a brilliant idea: Price discrimination! Chris tells you that MEIRA plans to set up a (free) loyalty program for cruise-lovers to sign up for member-exclusive prices and services. Chris asks you, without realizing the double-entendre, to calculate the prices the company can charge for two different customer segments: Cruise-lovers (C) and non-Cruise-lovers (N). Chris gives you the following information (assume costs and prices are in thousands): Q = 40-P; QR = 40-4P; MC = $4 What do you tell Chris? Explain and justify your answer.
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