Question: After determining its communication objectives, the company's next step in developing a promotional plan is to _ _ _ _ _ _ _ _ .

After determining its communication objectives, the company's next step in developing a promotional plan is to ________.
Question 15Select one:
a.
decide on a push or pull strategy
b.
identify the target audiences
c.
identify its product's phase in the product life cycle
d.
design the promotion mix
e.
determine its marketing communication budget

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