After identifying consumer needs, a market must:

		create a macromarketing program.
		design a micromarketing program.
		develop a marketing strategy.
		manage the marketing mix.

A marketing environmental scan examines a business in relation to _____.

		Its socio-cultural forces
		The psychological factors relevant to its target markets
		Six key areas that affect the business
		Its competition and related industry trends

Marketers are ultimately responsible for:

		generating company profits through designing and implementing effective marketing programs.
		maximizing organizational and brand awareness.
		promotion and sales.
		increasing market share and customer satisfaction.