Question: After reading and analyzing the case study of Uala Tech and Touch customer strategy a fintech david vs the goliaths of the financial services industry

After reading and analyzing the case study of Uala Tech and Touch customer strategy a fintech david vs the goliaths of the financial services industry in latin america, Answer the following questions

What is Uala

s offering? Why did they come up with it

?

When they launched in

2017,

Who is their target market? How did they segment? and why?

How was it positioned? Who were their competitors?

How should they price

/

monetize

?

How would they build Uala as a brand?

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