After reading and watching this weeks assigned reading analyze the importance of the learning transfer process. The week discussed the learning transfer on a spectrum from an educational to a monetary point of view including learning scrap and measurement of performance ROI. In your paper, write a compelling summary to a CEO analyzing why the transfer of learning process is important using it in each area discussed this week. After knowing what the WIIFM is for the employees what are your suggestions for Tim? Remember to use limitations of memory, cognitive overload and diminished learning when answering the Why? for the learner.