After reading Case 1 and the article "The Generation Illusion," answer the questions below to begin working through the challenges faced by GSK in its attempts to retain talent in an extremely competitive job market. Your response should be detailed, well thought out, and include references to the case and/or the article:

1. How have generational differences led to the problems facing GSK now?

2. Using what you learned about each generation, what conflicts do you think have created the most tension?

3. How can GSK best motivate those in each generation while avoiding more conflict?

Link: The Generation Illusion - Ivey Business Journal