Question: After reading chapter 2 , then for this discussion please watch TV and associated ads for half an hour. At the end of your viewing,

After reading chapter

2,

then for this discussion please watch TV and associated ads for half an hour. At the end of your viewing, write down the ads you remember. Now please answer the following questions:

Use the concepts of motivation, ability, and opportunity to describe why you processed and remembered these commercials DODGE COMMERCIAL, WENDYS COMMERCIAL,IPHONE COMMERCIAL

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What was it about the ads your prior knowledge or use of these products, or the environment in which you viewed the ads that made them memorable?Why is it important for marketers to understand what affects motivation?

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