Question: After reading Chapter 6 (Consumer Behavior), consider the product you are using for your marketing plan. Which of the factors influencing consumer buying behavior best

After reading Chapter 6 (Consumer Behavior), consider the product you are using for your marketing plan. Which of the factors influencing consumer buying behavior best fits your product or service, and how do the factors drive the consumers likelihood to purchase? Is culture important to your buyer behavior? How about self-concept or lifestyle? Are there psychological motivations? Are buying behavior of Christians different from non-Christians? Be specific and give examples supporting your decisions

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