After reading Chapter $7$ "The Marketing Plan" please answer Questions $1-2$ on page $194-195$ of the textbook to show your understanding of Marketing strategies.

Task:

Complete Chapter $7$ Situation $1$ on page $194-195.$ Discuss each questions in detail.

Situation $1$

What is your strategy for e$-$commerce? That's a question Michael Maher, Barrett Purdum, and Mike Armenta asked each other when they launched Taylor Stitch, a custom shirt manufacturer and retailer in San Francisco. They decided that their strengths were in designing, manufacturing, and marketing their products, not in designing a Web platform for their business. After researching

available options, they chose Shopify, which helps companies set up online stores. It sells or configures domain names, sets up and hosts websites, provides shopping cart features enabling customers to browse and buy, and offers other e$-$commerce products and consulting services. The owners of Taylor Stitch credit the Shopify platform with spurring sales through a well$-$integrated system.

Question $1$ What factors should business owners consider when deciding to manage their own website and online sales instead of contracting for the service?

Question $2$ Taylor Stitch has both a bricks$-$and$-$mortar store and an online store. What are the advantages and disadvantages of this strategy?