After reading Chapters $13$ and $14,$ respond to the following questions in terms of the Zen Motors

Research Project:

$$ Identify the specific media to be used to reach the $25-$ to $34-$year old age group $($or specific age

group assigned by your professor$).$

$$ Describe the lifestyle and discuss the implications this will have on the promotional message for

this group.

$$ Perform the proper analysis to determine the salient demographic $($other than age$),$ belief, and$/$or

attitude factors that are related to the preferred hybrid model of this age group. Only identify and

interpret the independent variables that are significant at the $95\%$ confidence level. Interpret the

level of predictability of the model you develop in this step