After reading materials, please respond to the below questions individually, and you will be graded. Do not copy and paste each other's answers. Please keep your discussion short and easy to understand.

Considering that a significant majority of Canadian consumers expect companies to solve sustainability issues, how should businesses adapt their strategies to meet these expectations while maintaining profitability?

How does Canada's multicultural policy impact consumer behavior, especially in terms of preferences for international. versus domestic products? Discuss any potential challenges or benefits for local businesses.

With high prices being a major barrier to purchasing sustainable products, what strategies could companies implement to make these products more accessible to the average consumer?

$4$: How important are a brand's values in influencing consumer trust and loyalty in Canada? Discuss the role of transparency and ethical practices in building consumer relationships.

How has the rise of digital media and online shopping platforms influenced the way Canadian consumers approach sustainability and multicultural products?

How do consumer attitudes towards sustainability and domestic versus international brands differ among generations in Canada? Are younger consumers $($like Gen Z$)$ more inclined towards sustainability, and how does this affect their purchasing decisions?