After reading the article i have provided below what are two of the sponsorship disruptors that can lead to a breakdown in the sponsor sport organization relationship What are specific steps that can be taken to minimize those risks What are some specific examples (not the same examples used in the article) Reference article van Rijn, M , Kristal, S , Henseler, J (2019) Why do all good things come to an end An inquiry into the discontinuation of sport sponsor sponsee relationships International Journal of Sports Marketing and Sponsorship https doi org 10 1108 ijsms 01 2018 0010

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Question: After reading the article i have provided below: what are two of the sponsorship disruptors that can lead to a breakdown in the sponsor-sport organization

After reading the article i have provided below:

what are two of the sponsorship disruptors that can lead to a breakdown in the sponsor-sport organization relationship?

What are specific steps that can be taken to minimize those risks?
What are some specific examples? (not the same examples used in the article).

Reference article:

van Rijn, M., Kristal, S., & Henseler, J. (2019). Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor-sponsee relationships. International Journal of Sports Marketing and Sponsorship. https://doi.org/10.1108/ijsms-01-2018-0010

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