Question: After reading the Blue Ocean Strategy paper, comment on St . Sebastian s recent ( past decade ) history of attempts to establish new service

After reading the Blue Ocean Strategy paper, comment on St. Sebastians recent (past decade) history of attempts to establish new service lines/ better compete. Have these been Blue Ocean or Red Ocean strategies? What new strategy would you suggest for St. Sebastian that would fit the authors definition of Blue Ocean? Be as specific as you can.

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