After reading the Burt's Bees case study consider that Clorox acquired Burt's Bees in order to enter the all natural products markets and to enhance the Clorox brand image Do you think Clorox is a good parent company for Burt's Bees Why or why not What should Clorox do with the Burt's Bees brand to make sure the Burt's Bees brand continues to lead the market for all natural products Do you think owning Burt's Bees will improve the Clorox brand image among consumers Why or why not

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Question: After reading the Burt's Bees case study consider that Clorox acquired Burt's Bees in order to enter the all natural products markets and to enhance

After reading the Burt's Bees case study consider that Clorox acquired Burt's Bees in order to enter the all natural products markets and to enhance the Clorox brand image.

Do you think Clorox is a good parent company for Burt's Bees? Why or why not?
What should Clorox do with the Burt's Bees brand to make sure the Burt's Bees brand continues to lead the market for all natural products?
Do you think owning Burt's Bees will improve the Clorox brand image among consumers? Why or why not?

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