After reading the case, this is your task: The chairman of the board for Rite Aid, Bruce Bodaken, has asked that

you to provide a strategic assessment and recommendation of strategic implementation for Rite Aid.

To do that you have to:

A) Analyze the external business environment of the industry by: focusing on the most important variables (PESTLE) and, describe briefly the level of threat for each of the forces (Porters 5 Forces). (15 points)

B) Also, identify the most important key success factors of the industry: what is critical for a company to survive in this industry? (5 points)