1. After reading the companion article (Doing Well By Doing Good); provide a brief recommendation(s) to a group of executives regarding how a firm can balance profitability by following the lead of firms that subscribe to the Dow Jones Sustainability Index (DJSI) criteria. Provide a warning regarding the risks associated with “Green Washing,” to the firm’s brand equity. Please use specific illustrations to support the executive recommendation(s) proffered.
   [body of response]
   The term briefly (or brief) suggests about 500 words per response.
   

Answer rating: 100% (QA)

The Dow Jones Sustainability Index DJSI is an important instrument for gauging a companys longterm viability and it continues to be a consideration for investors because of the value it provides The T... View the full answer