After reading the course materials, including Mukerjee (2016) (a good overview of the factors for competitive advantage!), apply the most relevant two elements of a value chain analysis to an organization of your choice. Justify your choice of elements as to why they are important for that organization. Describe two strategic tactics the organization should try (or already uses) based on the value chain analysis and justify why the tactic is useful as a competitive advantage tool.

Resources for Additional Resources: - Blaschke, J. , Boissevain, J. , Grotenberg, H. ET AL. (1990) European trends in ethnic business, in: R. Waldinger, H. Aldrich and R. Ward (Eds) Ethnic Entrepreneurs, pp. 79-105. London: Sage. - Bonacich, E. (1973) A theory of middleman minorities, American Sociological Review, 37, pp. 547-559. - Kuruppuge, R. H., \& Gregar, A. (2020). Strategic, tactical and operational decisions in family businesses: A qualitative case study. The Qualitative Report, 25(6), 1599-1618. https:/suworks.nova.edu/tgr/vol25/iss 6/11 - Murrell, A., \& Bangs, R. (2019). "Reducing disparities for women and minority business in public contracting work: A call for social virtuousness." Frontiers in Psychology. Retrieved from: https://doi.org/10.3389/fpsyg.2019.01264 - Zhang, Y. (2014) Integrating SMEs into global value chains: policy principles and best practices, APEC Policy Support Unit, 6