Question: After reading the except about why change fails and after watching this video about Kotter's 8-step Change Model - dwhat are the thoughts if companies

After reading the except about why change fails and after watching this video about Kotter's 8-step Change Model - dwhat are the thoughts if companies follow a model like this, would it increase the likelihood about creating lasting change?

https://www.youtube.com/watch?v=hB-c3pJR0qULinks to an external site.

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