After reading the first case study, "Burt's Bees: Leaving the Hive," answer the following questions:

CEO John Replogle wants Burt's Bees to become the "Starbucks of personal care." What leadership traits did Replogle exhibit in pushing Burt's Bees toward this goal? List at least three changes Replogle pushed.

Burt's Bees to make to begin attaining Starbucks kind of notoriety.

Mr. Replogle exhibited a potent leadership trait of decisiveness. In addition to this, he was innovative with his vision, as well as organized and creative. He is driven and pursues his goals relentlessly until they

are completed and have submitted to his will.

Three changes that Mr. Replogle proposed for Burt's Bees to acquire the kind of notoriety as

Starbucks was the waste going to landfills, reducing their usage of water and diminishing their use of

energy.

What kinds of competitive threats (or challenges) do Burt's Bees' competitors pose? What strengths

does the case study show for Burt's Bees that it can leverage to rise above those competitors in sales and

profits?