After reading the Introduction, Overview, and Instructor Notes as well as the assigned chapter(s) in the Nagle, et. al. textbook, answer the following: What are some specific price and value communication strategies that influence the end user's or customer's willingness-to-pay and ability-to-pay for particular goods or services? Because effective pricing policies tend to guide the end user's or customer's thinking about acquiring a particular good or service from a specific supplier as a price-value trade-off, what are some pricing policies that affect the end user's or customer's willingness-to-pay and ability-to-pay for particular goods or services?