Question: After reading the Kraft case study: Questions 1 . What are the critical issues of this case? Who are the stakeholders ( primary , secondary
After reading the Kraft case study:
Questions What are the critical issues of this case? Who are the stakeholders primary secondary and indirect
What should Kraft do to maintain the already declining trust of the consumers?
Can the public believe in Kraft's commitment to control food marketing to children?
What are Kraft's options concerning its marketing tactics?
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