After reading the materials for Week 4, you will learn about "Market differentiation" among many other topics. Listed below are topics I would like for each of you to discuss throughout the week. Refer to the weekly materials, your textbook, and/or the SPC library when researching the topics for this Discussion Forum. Please use a minimum of three 3 references and in-text citations throughout your initial responses and response to peers. Put your writing into your own words, do not copy directly from the source. When you incorporate scholarly/peer reviewed sources be sure to cite them properly. Please include each question in your response. This week we have two questions: Provide an example on how the role of innovation can affect market differentiation? What is the commercialization processes for complex innovation? Original discussion thread post due by *Thursday at 11:55PM (EST)*: After reading the materials for Week 4, you will learn about "Market differentiation" among many other topics. Listed below are topics I would like for each of you to discuss throughout the week. Refer to the weekly materials, your textbook, and/or the SPC library when researching the topics for this Discussion Forum. Please use a minimum of three 3 references and in-text citations throughout your initial responses and response to peers. Put your writing into your own words, do not copy directly from the source. When you incorporate scholarly/peer reviewed sources be sure to cite them properly. Please include each question in your response. This week we have two questions: Provide an example on how the role of innovation can affect market differentiation? What is the commercialization processes for complex innovation? Original discussion thread post due by *Thursday at 11:55PM (EST)*