Question: After reading the NASCAR article by Hambrick and Moorman ( 2 0 0 8 ) , tell me: 4 . If ambush marketing is a

After reading the NASCAR article by Hambrick and Moorman (2008), tell me:
4. If ambush marketing is a concern (like it would be at an Olympics or World Cup), can contract law be used by the event organizer to strengthen the protection from ambushing that they promise? What if they over-promise and cannot deliver protection to the sponsors? Now what?

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