Question: After reading the NASCAR article by Hambrick and Moorman ( 2 0 0 8 ) , tell me: 3 . Based on this case, what

After reading the NASCAR article by Hambrick and Moorman

(2008),

tell me:

3 .

Based on this case, what advice

(

legal and practical

)

would you recommend to both NASCAR and potential sponsors to ensure, through the language of the contract, that this situation cannot arise in the future or will have a more clearly spelled out resolution? This part should have several ideas from marketing, protecting exclusivity, and using contract law to your benefit

- -

for both sides

(

NASCAR and the sponsor

)

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