After reading the text book and recent sub$-$module on Porter's Five Forces, try your hand at conducting a Five Forces analysis on a company that you have heard of$,$ Zoom video conferencing. Imagine that you are an enterprising business person and are considering entering the video conferencing market. You decide to use Porter's Five Forces analysis to better understand the competitive landscape for video conferencing software & services, so that you can determine what to do$.$

Conduct a Five Forces analysis as if you were a potential new entrant into the video conferencing software & services market, competing with the likes of Zoom, and use the analysis to answer the question "should I enter the market?"

Successful submissions will:

Provide a force evaluation for each of the Five forces which includes:

A designation of the force as Strong, Moderate, or Weak as defined as below, including a $1-3$ sentence rationale for each evaluation. You can. refer to the "SUPPLEMENT" below for a way to determine whether a force is strong, moderate, or weak.

Include an overall recommendation which answers the question "should I enter the video conferencing software market?", including an evidence$-$based justification based your analysis

When you are done with your own submission, read other students' submissions to see how they think.

Happy Posting!

SUPPLEMENT: FIVE FORCE QUESTIONS

For each force, you. can review a primary question and supporting questions to consider, in order to determine if the force is Strong, Moderate or Weak. If the answer to the primary question tends towards yes, then this competitive force is Strong. If the answer tends towards no then this competitive force is Weak. If the answer tends towards $50/50,$ then this competitive force is Moderate. Use the supporting questions below to gauge the strength of each force.

THREAT OF NEW ENTRANTS

Is it relatively easy for new competitors to enter the market?

How much time$/$cost to enter the market?

Are there any barriers to entry?

THREAT OF EXISTING COMPETITION

Is the existing competition formidable?

How many competitors are there?

Are there any quality differences amongst competitors?

Other differences?

THREAT OF SUBSTITUTION

Are there other substitutes for your product$/$service$?$

Do viable substitutes. exist? How many?

Are there any switching costs?

SUPPLIER POWER

Can a supplier dictate the price of your inputs?

How many suppliers are there?

What is the size of each supplier?

How unique is the supply? Is there one or a limited number of suppliers?

Are there any switching costs?

BUYER POWER

Can a single buyer dictate the price of your product?

How many buyers are there?

What is the size of each order?

Price sensitivity

Ability to substitute?

Switching Costs?