Question: After reading this CNN article, which addresses problems KFC had with its chicken supplier Shanghai Husi, answer the following questions: 1) What strategic goals did
After reading this CNN article, which addresses problems KFC had with its chicken supplier Shanghai Husi, answer the following questions:
1) What strategic goals did Yum! Brands/KFC have when entering China?
2) What approach to and mode of entry do you believe Yum! Brands/KFC used to enter the China market?
3) What has Yum! Brands/KFC done to overcome the liability of foreignness?
4) Can the Yum! Brands/KFC approach be successful multinationally?
5) What sourcing practices should KFC enact to avoid future problems?
6) What preparations must Yum! Brands/KFC make to sustain their competitive advantage?
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