After reviewing the company's performance, the general manager of Compass Distributing, Inc. must address the firm's profitability.
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Question:
After reviewing the company's performance, the general manager of Compass Distributing, Inc. must address the firm's profitability. Presently the company has 20% excess capacity. (All fixed costs are allocated costs.)
Segment | North | South | East | West |
Sales | 10 | 45 | 50 | 20 |
Less: variable costs | 12 | 32 | 33 | 19 |
Contribution margin | (2) | 13 | 17 | 1 |
Less: fixed costs | 1 | 11 | 13 | 5 |
Operating profit (loss) | (3) | 2 | 4 | (4) |
REQUIRED:
a. | For the company as a whole,what is the current operating profit (loss) ? |
b. | If the manager eliminated the unprofitable segments, what would be the new operating profit (loss) for the company as a whole? |
c. | What combination of segments will maximize profits? What would be that new operating profit (loss) for the company as a whole? |
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Social Media Marketing A Strategic Approach
ISBN: 978-0538480871
1st edition
Authors: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
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