After reviewing the five generic competitive strategy options, we learned that firms that charge relatively low prices and offer substantial differentiation follow a best$-$cost strategy. The best$-$cost strategy can be an effective level strategy to the extent that a firm whose fixed costs and overhead are comparatively low relative to the competition.

Address the following based on the best$-$cost strategy option, your knowledge, and your experience. Then, provide a substantive response to at least two of your classmates.

What is an example of an industry where you think a best$-$cost strategy could be successful? Explain your response.

How would you differentiate a company to achieve this success in this industry?

Provide an example of a firm in Jacksonville following a best$-$cost strategy. Explain your rationale or reasoning for this choice.