Question: After reviewing the materials in the Being customer centric module, answer the following questions: What is marketing myopia? What is the difference between the original

After reviewing the materials in the Being customer centric module, answer the following questions:

  1. What is marketing myopia? What is the difference between the original concept and the new concept? What are the fixes?
  2. How would a customer centric car company approach the millennial market differently than an ordinary organization?
  3. The video "Cherry's wet wipes research" obviously wasnt made specifically to illustrate Cottonelles market research process. However, it does provide a glimpse of how a firm might approach a market differently. How might a customer centric organization approach this market differently from an ordinary organization?

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